Polaroid to make Socialmatic Camera a reality for fans of Instagram, recursion

Instagram owes its distinctive identity to Polaroid's OneStep cameras; it's now time to return the favor. Socialmatic has signed a deal for a production, Polaroid-branded version of its 2012 Socialmatic Camera concept you see above, which translates the mobile app's retro icon to a real-world, instant-print shooter. While technical details are scarce, the agreement will see accessory maker C&A Marketing build and sell the design sometime in the first quarter of 2014. If the finished Polaroid wor...